The beverage was delicious and eventually quite successful, but it made a modest start with sales initially averaging nine drinks per day. After being approached by a group of businessmen, Pemberton agreed to sell the beverage for a royalty of five cents per gallon of sales. Eventually both Pemberton and his son Charles divested all their interest in the company due to their pressing need of money.
Pemberton died at the age of 57 on August 16, His body was carried back via train to his hometown of Columbus where a large group of friends, relatives and admirers came to pay their tribute.
As a mark of respect for his death, not a single drop of Coca Cola was sold in Atlanta that day and all the druggists of the city closed shop to attend his funeral. Both John Pemberton and his son Charles were opium addicts and met their untimely deaths due to the same addiction. He was however, a well respected and beloved citizen of Atlanta and will always be remembered in history for his important contribution towards establishing one of the largest companies in the world today.
Pemberton included its formula Ghana cola nuts, because African natives made the same use of them that the Indians of the Peru. In the background the active principle of both components is caffeine alkaloid.
Another third ingredient, which are supposed to tonic and aphrodisiac effects was damiana which can be defined as "the dried leaf of the Turnera diffusa of Tropical America". It is possible that Pemberton had a personal interest for coca as curative substance for addiction to morphine, Pemberton was addicted to morphine, which was very common among veterans of the Civil War.
In , Jhon Pemberton wrote: "the coca plant not only preserves the health of those who consume it, but also prolongs the life and allows you to develop a great physical and mental effort to their consumers". The advertising of the era heralded drink French Wine Coca as a radical cure for nervous disorders, digestive problems and impotence. On November 25, was voted the prohibition in Atlanta, which entered into force on July 1, Pemberton was forced to undergo a new drink "alcohol-free" using the basis of coca leaves and used in his French Wine Coca cola nuts.
In in Columbus, Georgia he started working on formulas that would serve as opium-free alternatives to morphine.
His first was "Dr. Tuggle's Compound Syrup of Globe Flower cephalanthus oxidentalis. With public concern about drug addiction, depression and alcoholism among veterans, and " neurasthenia " among "highly-strung" Southern women, [10] his medicinal concoction was advertised as being particularly beneficial for "ladies, and all those whose sedentary employment causes nervous prostration".
In , when Atlanta and Fulton County enacted temperance legislation, Pemberton found himself forced to produce a non-alcoholic alternative to his French Wine Coca. With Venable's assistance, Pemberton worked out a set of directions for its preparation that eventually included blending the base syrup with carbonated water by accident when trying to make another glass. Pemberton decided then to sell it as a fountain drink rather than a medicine. Frank Mason Robinson came up with the name "Coca-Cola" for the alliterative sound, which was popular among other wine medicines of the time.
Although the name quite clearly refers to the two main ingredients, the controversy over its cocaine content would later prompt The Coca-Cola Company to state that the name was "meaningless but fanciful. Pemberton made many health claims for his product, touting it as a "valuable brain tonic" that would cure headaches, relieve exhaustion and calm nerves, and marketed it as "delicious, refreshing, pure joy, exhilarating," and "invigorating.
Soon after Coca-Cola hit the market, Pemberton fell ill and nearly bankrupt. Sick and desperate, he began selling rights to his formula to his business partners in Atlanta. Part of his motivation to sell actually derived from his expensive continuing morphine addiction. So in Pemberton and his son sold the remaining portion of the patent to Asa Candler.
Pemberton died in August , poor, sick, addicted to morphine and a victim of stomach cancer.
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