But again, she was stumped. It's not something you can just Google. A few literal drive-bys of dairy farms led her to Morning Fresh Dairy Farms and its owner Rob Graves, who agreed to a meeting—in which Thomae showed up without a single sample of yogurt.
But he agreed to see her a second time and—with samples of the whole-milk yogurt in hand, which Thomae had her mother smuggle in from Australia—Graves signed on. Graves handled the production, while Thomae went to work designing packaging and branding, paid for with seed money Thomae acquired when Izze was bought by Pepsi. Of that, Thomae says, "all of a sudden, I had this money I never expected to have, and to me, it was my opportunity. I said to myself, 'if I invest it all and it goes to zero, I'm going to go out and get another job.
The pair were prepared to disrupt the industry. It was , when low-fat and no-fat yogurt had taken center stage. Noosa is made with whole milk—in other words, it's got fat —and is full-flavored, with chunks of fresh fruit lining the bottom of each container. To boot, Noosa yoghurt is available only in eight-ounce containers—eight-ounce transparent containers.
Whole Foods in Colorado was Noosa's first retail customer. The company is headquartered in Berkeley, California. At the Coloradoan, we have 20 journalists who live in and love Fort Collins. If you find this story valuable, please consider subscribing today: Click here to sign up for a digital subscription to the Coloradoan with this introductory offer for new subscribers.
Facebook Twitter Email. The milk is local coming from within 40 miles of the Noose factory. The fresh whole milk is then pasteurized for safety and 3 active cultures are added. Every flavor gets this except plain. Then ripe fruit is added for that one-of-a-kind Noosa taste. Noosa Yoghurt comes in a wide array of incredible flavors and sized containers. You can purchase it in the standard 8 ounce container, a small 4.
This yogurt taste full-fat, in the best way possible. Creamy and dairy rich, every bite tastes like really good, really fresh whole milk. In fact the flavor of the yogurt is so delicious that while I liked the strawberry-rhubarb layer, I almost preferred the yogurt on its own.
The fruit was not too sweet and there was a definite tartness of rhubarb in some bites and mild strawberry in others. The texture of the yogurt is indeed "velvety. It's great hybrid for people who wish there was something between Greek yogurt and old school Dannon. I also picked up a container of the blueberry , which, compared to the strawberry-rhubarb, is more about the fruit. I appreciated the visible bits of blueberry in the topping and its authentic berry flavor. Still, given how much I like the yogurt on its own, I found myself wishing that I hadn't already swirled it all in.
Going forward, I'll seek out the Honey flavor, which I assume is their equivalent of plain. In short, I found that I do indeed have room in my heart for more yogurt. Especially when that yogurt is totally awesome and blows so many of the new, misguided "Greek yogurts" away.
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